You might be thinking it’s nearly time to put your slippers on and your festive feet up because Christmas is a bad time to get some coverage – however we at TNR couldn’t disagree more!
The news agenda slows right down, but media outlets still need to fill their pages and airtime with quality content. The Press Association (PA) are about to start putting together their annual “Christmas basket” – stories, photos and video content which they can drip feed out during the festive season to the hungry media.
We went to our colleagues at PA and asked them why Christmas is actually a really good time to get some coverage.
Jonathan Grun Editor of PA:
“News editors working for our customers can struggle to find good stories over Christmas and New Year – particularly ones with good multimedia content. We build a substantial file of stories that we issue over that period and many get impressive coverage. If you have a genuine, credible story that can be told in words, pictures and video it could be a key item on the PA service this year.”
Martin Keene, Head of Pictures:
“The Christmas Basket is an essential part of the PA Christmas service and a great opportunity to get your photo-stories in the papers at a time when there is not much news around”
Isabelle Potts, Head of Video:
“Christmas doesn’t mean people stop wanting to see engaging video content, so any video stories you have coming up with a festive feel please flag with us. We still have to feed the online beast no matter what the season so don’t forget about us!”
Talk to us, the seasoned pros and let’s see if we can make your story a video or photo cracker for the Christmas basket. Get in touch with the team on 020 7963 7163 or email hello@tnrcommunications.co.uk.
Post by the team @ TNR Communications
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